In celebration of the NIKE Air Jordan 3 Black Cement releases on Febuary 17th, we organised the Pre-Release party in the Snipes Store Berlin Alexanderplatz.
Special highlight of the night was the NIKE Air Jordan 3 history incl. the 1988 OGs of which one can only find two pairs in Europe.
Furthermore, the checkout area of the store was rebuild into a giant basketball hoop and nostalgic Air Jordan commercials were shown on several vintage TVs. A certain camera setting of a commercial was used as our photo station theme.
We invited guests to the NIKE Gin-Tonic bar and mini burgers in basketball look. At midnight we celebrated the event with a giant Nike AJ3 Black Cement birthday cake.