On behalf of Nike Deutschland GmbH we were in charge of NIKEWOMEN WEEK and responsible for the creative conception, realization and the project management of the RECHARGE THURSDAY and the final #BFI PREMIER NIGHT. True to the motto " ABS ARE MADE IN THE KITCHEN" Nike master trainer (coach) Alex Hipwell and 40 entrants cooked some fancy food at Club Culinare, for rewarding after a hard workout. The 40 cooks were supported by a professional chef and www.kitchenstories.de . In detail we worked on the conception and realization of the event, which included the decoration, purchase, logistic, staff management and the local supervision. After the culinary evening at the show kitchen , on Friday the successful ending of the NIKEWOMEN WEEK was celebrated at the Ballhaus Pankow. 200 young and athletic women turned the #BetterForIt-Party and the Ballhaus into a magical venue full of inspiration, motivation and good vibes. Beside the "Margot vs Lily" premiere and a team training, there was the opportunity to get your hair braided by professional stylists, varnish nails and to shop the latest Nike training looks. A photo and popcorn station completed the setup.
Our tasks involved the creative conception and realization from the set-up draft, the decoration, catering, staff management to supervision on site .