At the beginning of January 2019 we took over the task from NIKE EMEA to plan, organize and execute a roadshow within three german cities. Together with ONYGO selected consumers were given the opportunity to experience the new Nike Air Max Dia prior to the official launch. Within our original American airstream trailer we offered a professional photo shooting for the girls, including styling and Hair&Make-up.
As a special surprise the german rapper Eunique visited us in every city for an exclusive Q&A session and an unplugged concert.
JXZ was responsible for the conception, location scouting, production as well as the overall project management.