We supported Red Bull in the conception, planning, and execution of the roadshow of this year’s Red Bull Padel Dash. The event included qualifying tournaments in five cities, which were held in collaboration with Padelcity. In Padel Dash mode, participants compete against each other in a shortened game format, where a match ends either after seven minutes of play or as soon as a team reaches 16 points and sounds the buzzer. This results in short, intense matches with a fast pace and constant competitive pressure.

The top teams from each qualifier secured their spots in the grand national final in Dortmund. In the national final, teams competed for spots in the Red Bull Padel Dash World Final.
Another highlight was the Creator Cup, which took place in parallel using the same fast-paced game mode. The matches were streamed live from Dortmund, adding a strong digital component to the event. At the same time, the format gave well-known content creators the opportunity to prove their athletic skills under competitive conditions and actively engage their communities in the action.