For the launch of the Nike Street Vision collection, with a special focus on the new Nike Ava Rover, we realized POS installations in Snipes flagship stores in Frankfurt am Main, Vienna, and Barcelona. Inspired by the streets of New York, the materials used, concrete, neon tubes, steel, and brick, visually reinforce the campaign’s character and highlight the products in an urban context.
As an additional community activation, customers who took a fit pic of themselves wearing the new Street Vision styles could secure an exclusive goodie pack including a tote bag, towel, keychain, and sticker sheet.
