The Jordan 3 Lucky Shorts Edition was a project that gave us plenty of scope for creative design.

The focus of a locker installation was the middle locker, which was personally dedicated to Michael Jordan. Here, the history of Lucky Shorts was made visible and tangible.

We also integrated local personalities into the customer journey, with whom we used another locker. To do this, we divided the locker into three areas and created a prominent presentation area for the two community stars with their Lucky Charms to the right and left of the Jordan Locker.

The whole thing was supported by a PVC floor with a pattern that was an exact replica of the iconic Chicago Bulls locker room floor, which was dyed in the campaign colors. In a competition, participants could win their own Luckycharm in the form of a key ring or a blue-colored fortune cookie with motivational Jordan quotes.