Nike Retail Excellence SP25


Europe

For the launch of the Nike Vomero 18 in spring 2025, we developed and implemented an extensive POS activation in over 80 Nike Running Partner Stores across Europe.

Special attention was paid to selected key partners in the cities of London, Paris, Milan, Amsterdam, Antwerp, Stuttgart and Warsaw: Here we designed individual special installations that showcased Nike's latest running innovation in an eye-catching way.

Our services included comprehensive support for the project - from creative conception and production to roll-out planning and implementation on site.

Customer

Nike, Inc.

Year

2025

Services

Concept Development, Project Management, Production

Photographer

Fritz Elsmann