NIKE AIR FOR ATHLETES – ELECTRIC PACK SEEDING


Europe-wide

In 1987, the Nike Safari print broke the design norms of its time and made a bold statement in the world of trainers. Inspired by the look of luxurious leather goods, the pattern made the Air Safari an iconic trailblazer that still has many fans in the sneaker scene today.

To get in the mood for the Olympics, Nike revived the iconic print with the Electric Pack Collection. To match the collection, we designed a practical seeding in the form of a safari carry-on suitcase that the recipients could take straight to Paris. The suitcase contained two styles of shoes and a matching sports outfit. A special highlight: a stylish safari-style hang tag, making the suitcase into a collector's item.

Customer

Nike EMEA

Year

2024

Services

Concept Development, Project Management, Production