The Nike Well Collective created an inspiring festival of movement and mindfulness in the spring of 2024 in cities including Milan, Berlin, Johannesburg, Istanbul and London. In collaboration with Nike EMEA, we developed a special seeding box that served as a special invitation to the festival and an emotional introduction.

The seeding box was divided into two levels: The top level contained notable extras such as a waistbag, bio-glitter, ear protection and rhinestones to prepare the invited guests for the festival. The bottom level, designed as a wardrobe with a drawer, contained perfectly coordinated outfits, which consisted of a pair of shoes, a t-shirt or sports bra, and a pair of pants.

The box itself was made of sustainable paper. A seeding card with a matching design and structure completed the invitation and made the seeding box a unique experience.