At the world's leading bike trade fair Eurobike 2023 in Frankfurt, we implemented the activation booth for the "Red Bull Hill Chasers" event for Red Bull as a participatory highlight in the Action Area.
The cycling enthusiasts had the opportunity to test their skills on steep climbs and get a taste of the upcoming "Red Bull Hill Chasers" hill sprint race.
For this project, we were responsible for the planning and implementation of the exhibition booth.