The Home of Running event was held at the Nike Berlin Store in celebration of the Berlin Half Marathon. From March 30th till April 2nd and inspired by the Nike Shop VC, the store was transformed into a place where running lovers could experience all aspects of the new Pegasus 40 shoe.
Customers were given the chance to test out the new shoe with audio guided trial runs, personalizing their Nike purchases at the Heatpress and participating in a shoe cleaning workshop.
Following the community shake-out run on Saturday, event goers were able to enjoy healthy after-run catering at the Europacenter with a photo station to take souvenir photos at the end of their route.
Ending with a get-together on Sunday to relax and celebrate the success of their half marathon run. Healthy catering, a DJ and after-run recovery offers such as physiotherapy and recovery gadgets to close the long weekend.