For the launch of the new Google Pixel 7 in October 2022, we transformed the Black Box Music Studios into the Google Pixel Berlin Experience. Over 300 of Germany’s most relevant influencers were able to try out the phone, enjoy the best catering, and experience live performances by well-known Berlin DJs, as well as none other than TikTok's current favorite rapper Central Cee.
To introduce guests to the features of Google's new flagship, we built monumental scenes in the venue where they could try out and experience the new features. The versatile photo options in the truss cubes, from up to seven meters high offered the opportunity to fully test the Pixel 7's impressive camera. The live performances, good drinks & talks additionally provided for an exuberant atmosphere.
Development of the creative concept in close cooperation with the client, project management, location handling, the complete production as well as the staffing was in our hands for this project.