The Future is now! For the launch of the Nike Air Force 1 Source Code Pack in December 2021, we transformed Snipes store fronts across Europe into digital, interactive gaming worlds.
In collaboration with headraft, we developed an innovative POS experience exclusively for the Snipes Diamond stores in Berlin, Paris, Amsterdam, Genoa, Brussels and Geneva. Using specially designed sensor technology, customers could interact with the game through the shop windows and test their skills. Only those with reaction and skill had the chance to crack the high score and win the exclusive Nike Air Force 1.
Many thanks to Snipes and headraft for this exciting project and the great cooperation!