RELEASE - NIKE AIR MAX 1 MASTER


Berlin

In order to celebrate the 30 year anniversary of the Nike Air Max , we organized in close collaboration with Overkill Store for Nike Deutschland GmbH a really special Camp Out to the release of Nike Air Max 1 Master in Berlin. To make sure that the over 300 campers wouldnt get cold we installed heaters , provided blankets and hot beverages and created with that a warm ambience. At the inner yard an exhibition showed all versions which inspired the Nike Air Max 1 Master. On top of it a lot of cold beverages were provided as well as the opportunity to dice with sneakerhead Iceberg. The special highlight was a concert of special guest Ufo361 who performed in a close Fluxbuilding. Massage as well as easy morning workout supported the start in the day. Quickly after the store opening on the next morning the Nike Air Max 1 Master were completely sold out.

Customer

Nike Deutschland GmbH

Year

2017

Services

Project Management, Production, Personnel Service