On behalf of NIKE DEUTSCHLAND we led the conception as well as the project management for the NTC SHOOTINGSTAR event at the INTERSPORT BLUE exhibition in Heilbronn in July 2013. At this event, fitness-orientated girls from all over Germany were able to apply and take on the challenge with the NIKE MASTERTRAINERS to battle for a NIKE-INTERSPORT campaign shooting. We were responsible for the setup, the location branding, as well as for the event scheduling.
