In commission of Calzedonia Germany GmbH we led the project management of the INTIMISSIMI LINGERIE store opening in Hofstatt Munich with 100 exclusively invited guests on the 8th of december 2015. The highlight of the evening was not only celebrities such as Daniel Brühl and Intimissimi testimonial Shlomit Malka, but also a pop-up Christmas market. The guests were served champagne, mulled wine, waffles and entertained with a dj-set from DJane Alma Gold. The concept of a special Christmas evening was topped off by a beautifully staged front lighting, decorated Christmas booths and lingerie frozen in ice blocks.
Our area of work involved the conception, supporting program, catering as well as the technical planning and direction.