As part of the ‘Make it Miami’ campaign for the Snipes x MCM collection, eye-catching POS installations were not only realised in the Snipes stores in Düsseldorf, Cologne and Paris - Snipes customers in Frankfurt, Amsterdam and Berlin were also able to discover a very special activation experience.
The store space was ‘miamified’ with bright colour gradients in turquoise and pink, tropical palm elements and beachy accessories.
A special highlight of the activation was the 360° Try On via AR-Mirror, which allowed customers to try on the collection virtually. Those who took part in the integrated raffle had the chance to win exclusive prizes - including limited-edition pieces from the collection, high-quality MCM towels and iconic flamingo keyrings.
The summery experience was rounded off with a beach-themed ice cream van, which handed out free pink slushies in all three cities - the perfect way to cool off with a beach feeling.