In behalf of Nike Deutschland GmbH we took over the conception & production of a special seeding box for the first appearance of the Air Max Dia only for women.

The 8-cornered box made of multicolored acrylic, matching each colorway of the sneaker, was equipped with 5 different socks to match the moods/activities Friends, Work, Me Time, Shopping. Through the multi-layered stacking system of the box, each recipient was welcomed by a personalized greeting card, reaching the 5 sock boxes in the next step, and finishing the unboxing with a view on, in pass-form cut styrofoam, inserted Air Max Dia. The boxes were delivered by personal courier, with a color-matching bouquet of flowers in a nice moment of surprise.