The real-time virtual reality experience #EyetoEye is PETA’s world-wide most expensive campaign.” (Horizont.net) The creative agency Kolle Rebbe (conception) and the digital agency Demodern (technical implementation) teamed up with us to create a mobile and innovative solution to explore new avenues of digital story telling. During the Re:Publica (May 2nd-4th) visitors had the chance to talk vis-a-vis to the rabbit using the VR glasses: https://www.youtube.com/watch?v=1wjOLh1tRs8
In future the truck will be present on different festivals and fairs in Germany and throughout Europe. Simultaneous, the VR experiment will be implemented by international PETA subsidiaries e.g. in China and the USA.
This seven minutes video shows an example of the conversation between the rabbit and a human: https://youtu.be/pO1wctpTmTY
Future tour dates are listed here: https://eyetoeye.peta.de/tourdaten
Photos: PETA & Demodern