Nike European Operations Netherlands B.V. trusted us in April 2018 with the project management of the project Nike Air Jordan 1 Customization at their trading partner SNIPES.
30 invited guests had the opportunity, together with SNIPES, Snéakers Magazine and four customizing artists, to create their own, unique Air Jordan 1 Mid. Once the guests received their Jordan 1 at the AJ1 pick-up station, there were 4 stations equiped with mutiple tools, fabrics and custom utensils. There, the guests received also support and guidance from each customizing artist. The final result could be captured at the photo station. Cool drinks, catering and a hangout were not missing.
JXZ was resposible for the complete project management - from concept development to production and execution.