NIKE European Operations Netherlands B.V. assigned us in March 2018 with the project management for a series of events at the SNIPES shop on Alexanderplatz in Berlin. The occasion was the 31st anniversary of the legendary Air Max Silhouette and the first release of the Air Max 270. During two instore workshops, the SNIPES shop turned into a stage of the Air Max 1 and 270.

During the workshop "Air moves you" 20 young dance talents from Berlin had the opportunity to learn from two of Germany's best dance teachers. Lil Fly Girl and Youtuber Leandro Palme were also part of the party and supported the kids in their choreography. We turned the store into a dance school flair and produced a 6m mirror wall to give the kids the opportunity to study their moves as best as possible.

The second instore workshop stood under the motto "My own air". Together with the renowned fashion magazine "Blonde", SNIPES invited 20 girls from Berlin to an exclusive workshop on "Content Creating" including styling and photo shoot.

The workshop "Shots in the air" took place in one of Berlin's most historic locations, the KRAFTWERK. Together with the Sneakérs Magazine, 8 aspiring sneaker photographers were invited to spend a day under the guidance of photographer Kane Holz at KRAFTWERK. Before that the guests visited the offices of the Nike Berlin Office and participated in the workshop "The Perfect Shot." Then the chosen guests were driven to the location, which turned out to be a real shooting paradise with all their floors and rooms. Various spots were spotlighted for shooting. Dry ice machines and lots of shooting gimmicks were also part of the event. A vintage chilling corner and a warm catering made the day unforgettable.

The closing ceremony of the Nike x Snipes "Air Max Month" was celebrated with 100 invited guests at the "Night of air" in the AVENUE Club in Berlin. A "bubble carpet" led the guests through a small Air Max 270 Exhibition and then led them into the "Air Max" VIP Area. Handshooters made the AVENUE sparkle and a photo station captured the moments of the evening.

Our area of responsibility included the complete project management – from concept development to production and execution.


NIKE European Operations Netherlands B.V.




Concept Development, Project Management, Location Scouting, Production, Personnel Service, Photostation


Julia Schoierer