On the first weekend in December 2017, not only the new Nike Metcon DSX Flyknit 2 was launched, but we also staged for our customer Nike Germany GmbH according to this occasion the brand appearance at the CrossFit competition "Beast of Berlin" in Vollgut Lager in Berlin.
All participants were invited to the athlete Sign In and VIP Shopping Night at the Nike Store Berlin on Friday. Special guest was Jonne Koski, who did a Q&A on the stage, answered questions from the athletes about his training and gave final tips for the upcoming competition.
At the Beast Of Berlin competition weekend we were in charge for the Nike Event area. The highlights were Metcon Trial Station, where the visitors could borrow the Metcon DSX Flyknit, a T-shirt print station where attendees could personalize their shirts, a photo station, and a small competition area for the #METCONMINUTE Challenge, where for one minute one should make as many burpees as possible, to win a Nike Metcon 4.