Starting strong, just like every year the new Nike Metcon was launched in January. The brand new shoe model NIKE Metcon 4 featured its updates in a cross training workout event on the 5th and 6th of January at Ewerk Berlin. JXZ was leading the project managment, production and implementation for NIKE German Ltd.
JUST DON´T QUIT was the challenge of the day for all athletes. The Metcon 4 training shoe proved its benefits in three workouts for lockdown, grip, mobility and stability. All workouts were coached by the fittest athletes in the world - Mat Fraser (Winner of the CrossFit Games 2016 and 2017), Sara Sigmundsdóttir (third-place finishes at the CrossFitGames in 2015 and 2016), weightlifter Kara Webb and Josh Bridges (four-time CrossFit Games veteran and winner of three regional competitions). Motivational music was covered by the Berliner rapper and material-arts obsessed Kontra K.
Taking care of the project management and production, our team organized outstanding training equipments like the JDQ Trabant cars as push elements of the workout. In addidtion to that we did the branding of the location, we disigned the NIKE destroyer jackets for our top athletes and we took care of personnel planning, organized the catering etc.
Later in the evening the NIKE Brand Experience Store invited all athletes to an after show party of 24 HRS OF JUST DON´T QUIT and shopping night. Everyone who purchased a new Metcon 4 got a dumbbell chain that could have been personalized through laser engraving. Highlight of the evening was the interview where Kara Webb, Sara Sigmundsdóttir, Josh Bridges and Mat Fraser talked about their motivation and shared some training tipps.