NIKE DEUTSCHLAND commissioned us to develop the concept and led the project management for the NIKE+ BASKETBALL 5 ON 5 event in October 2012. On the occasion of the NIKE HYPERDUNK+ product launch, Nike hosted a one-week long basketball tournament at the Albert-Schweitzer High School in Berlin Neukölln.
In close collaboration with Metrofarm, we scouted the location and developed its brand concept. We also supervised the communication with the relevant basketball communities, created the schedule for the entire week, recruited the teams and organized the general framework programme for the staff and public. Furthermore, we documented the entire event, and supervised the correspondence between the school and the public authorities.
The culmination was the planning and execution of the final event with special guest Dirk Nowitzki.