We were chosen by NIKE DEUTSCHLAND to led the project management for the Olympia Teamkit Launch. Here, team kits of the German Athletics Association for London 2012 were presented for the first time. Our assignment included the implementation of the predefined design concept of Nike at the location - an old pit in Herten. We drew attention to the products and their installations in the Nike Innovation Area, as well defining the concept and briefing for the motion content shown.
Furthermore, we created the design concept and took over the production of the Seeding Boxes which were handed over to the athletes and celebrities during the event.