Concerning the slogan 5 Days, 5 crazy Challenge Nike Deutschland GmbH commissioned us with the conception and execution of NIKE ZOOM WEEK - a week of events to launch the Nike Zoom Running Collection. Every day of the week the Nike Running Community had a new crazy challenge to face. Monday : Arms vs Legs - 1,5km race against a 4er kayak along the spree. Tuesday : StairRun - 1 on 1 on the stairs of the old malthouse. Wednesday : East West Relay - 15km relay from eastern end to western end. Thursday : Rooftop Run - sprint challenge on a roof of a parkade. Friday : Go Kart Run - Sprint-Challenge on a kart track. Our task involved the complete project management, inclusive conception, location scouting, production and realization.
