On behalf of Nike Deutschland GmbH we led the conception and realization of a premium seeding event for their HO14 SNEAKERBOOTS COLLECTION in October 2014. Our range of duties including the whole project management completely with conception, location scouting, production, product marketing ,catering and hospitality for 50 guests by invitation only. The main target was to show the weather resistance of the collection and provide an extraordinary experience for the guests.Therefore we scouted a location which was heavily exposed by weather. Thats why we used the Berliner Teufelsberg as a location. Social network channels on #Sneakerboots were completely berlin-owned on that day.