Within the probably tastiest collaboration of the year between McDonalds Germany and Snipes SE, we were responsible for the conception, project management and implementation of POS campaigns in various Snipes shops in Europe. In line with the look and feel of the campaign, we developed exclusive in-store implementations, from product islands to special installations filling the entire area of the flagship shops.
While monumental burger boxes and neon lights set the scene for the collection in Milan, Marseille, Düsseldorf and Paris, we transformed the special areas of the stores in Berlin, Cologne and Amsterdam into small McDonald's diners.
The twist: Instead of Big Mac and fries, we served the new Snipes x McDonalds collection in these special "restaurants".
For the extra fun factor, customers in Cologne could play pinball, win small McDonalds goodies via a grabbing machine or treat themselves with a free McSundae.
Sauce it up! I'm lovin it!