NIKE AIR ZOOM SUPERREP SEEDING BOX


Deutschland

In spring we took over the conception and production of an extraordinary seeding box for the stylish gym shoe Nike Air Zoom SuperRep for our customer Nike Deutschland GmbH.

The special feature of the box is the haptic and optical design. The milky acrylic sides were designed to match the Colorway of the shoe and gave a sneak peak to the innovative shoe sole. The whole Seeding Box is held together by a branded practical velcro strap. The inner surface is made of a fitness floor material that reflects the natural environment of the shoe, in the gym. When the lid is removed, the first step is to access the personalized greeting card in the same gradient design and more product information through a QR Code. The box is divided into two sections.
In the larger part is the SuperRep, while the compartment next to it contains a branded shoe bag with the latest Nike Training collection, as well as a skipping rope & sliding disk.

The boxes were sufficiently buffered by black paper chips and sent by post.

Customer

Nike Deutschland GmbH

Year

2019

Services

Concept Development, Project Management, Production

Design & Graphic

Neil Riot