At this year's BERLIN THROWDOWN from July 6-7, Nike was represented as the main sponsor with its training campaign "InProgess". In addition to the Nike Metcon 5 booth located in the Vendor Village including Metcon 5 customization, Nike welcomed the guests and attendees with an NTC Outdoor Open Gym and a Mindfulness Area in the garden of the Berlin Malzfabrik.
To test the new Nike Metcon 5 we offered various workshops with athletes like Sólveig Sigurðardóttir, Adrian Mundwiler, Lisa Ebele and the Nike coaches. In between the gym and the shoe trial was open to use for all guests at the event.
Our tasks were: concept, design of the brand booth, overall project management, production, branding, staff , organization of the catering and much more.