We undertook the conception and realization for the premium fitting room experience, for the SP15 RUN TRAIN LIVE TIGHT campaign, in both Berlin Nike Brand Experience Stores Tauentzienstr. and Leipziger Platz.
The goal was to show the consumer the different tights for running, training and lifestyle and to have a great social connect. For the implementation we used a selfie photobox given the ability to use the matching photo backdrop.
This action was supported bei a trained promoter.
Our part was the project management including the conception, production, installation, personal service in January.