During the CrossFit Regionals held in Berlin from 18th to 20th Nike Training offered an Open Gym for CF Athletes near the main event venue. JXZ was leading the project managment, production and implementation for NIKE German Ltd.

JUST DON´T QUIT was the challenge of the day for all athletes. The Open Gym offered everything that CrossFitters need to be happy. Thanks to our partner Eleiko a usual lawn was transformed into a sports ground with a huge rig construction, weights, stand-up-push-up walls etc.

Beside different workshops with weightlifting legend Oliver Caruso, CF athlete Jonne Koski, the Calisthenics crew Barliners and the Nike trainers everyone had the chance to use the ground in the open gym times for a personal workout.

For everyone else just watching or having a break in the sun CAFÉ KRAFT offered finest coffee and banana bread.

Our team did the location scouting, organized the project management, the production, the branding of the location and we took care of personnel planning.


Nike Deutschland GmbH




Concept Development, Project Management, Location Scouting, Production, Personnel Service