We developed the concept for the NIKE FLYKNIT EXPERIENCE in February 2013. In NIKE DEUTSCHLAND’s celebration of the FLYKNIT LUNAR 1+ launch, the four-day Indoor Running Event took place in the Station Berlin. Our assignment included the complete realization of the event, all the way from the development of ideas to the final event execution.
Our tasks were: location scouting, branding, as well as the development of the 600 meter-long running track, which included several highlights along the route. Furthermore, we were responsible for the technical implementation, staff planning, as well as the planning of all relevant side events.